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Web Marketing Guide [Beginner-Friendly Introduction]

Customer Success Team

Last updated on Jun 14, 2024

This comprehensive, beginner-friendly Web Marketing Guide is brought to you by the Ucraft Marketing Team. It is written for anyone who wants to achieve sustainable business goals and get a head start in web marketing.

What is the web marketing guide?

This beginner-friendly, easy-to-follow online marketing guide will help you to master the basics of digital marketing, understand how to utilize different social media channels and inform you on how to boost online visibility and achieve sales goals.

If you do not have a website or are looking to create a new exciting project, we highly recommend checking out Ucraft's website builder after going through the web marketing guide. We provide a drag-and-drop interface, mobile-friendly designer templates, an inbuilt eCommerce platform, popular integrations for lead generation and so much more.


We also recommend checking out Ucraft Academy, which provides series of articles on everything related to website creation and promotion.

Who is the guide for?

This comprehensive, beginner-friendly Web Marketing Guide is brought to you by the Ucraft Marketing Team. It is meant for anyone who wants to achieve sustainable business goals and get a head start in web marketing.


See chapters ⤹


Chapter 1: Search Engine Optimization (SEO)

Once your website is ready, you need to make sure it is visible to potential visitors by search. To achieve the highest rankings, you should pay attention to search engine optimization (SEO). In fact, 4 out of 5 marketers start their online marketing campaigns with an SEO strategy mainly based on on-page and off-page tactics. Earning top search rankings is the key to securing your online presence. Befriend Google with our easy-to-follow guide and proven tips from SEO experts.


Chapter 2: Social Media Marketing (SMM)

Social media marketing (SMM) is a form of online marketing that uses social networks, like Facebook and Instagram, to reach your target audience. You can begin by establishing clear goals and tactics, choosing social channels that will help you achieve these goals and deciding the level of investment you can make at this stage, and you will be well on your way to social media marketing success. In this guide, you will find tips to help you understand social media marketing and rock your first campaign. Our gurus will teach you how to create Facebook campaigns, boost photos and videos on Instagram and target businesses through LinkedIn marketing as a start. 


Chapter 3: PPC Marketing

Paid campaigns (also called Pay-Per-Click campaigns or PPCs) are online advertising tactics used to direct traffic to accomplish a goal. In other words, PPC campaigns are sponsored campaigns created to obtain a significant amount of reactions in a short period of time. Knowing when, where and how much to invest is the secret weapon of marketing experts. Find out how to start advertising in this chapter


Chapter 4: Content Marketing

93% of online marketers base their web marketing on content marketing - a segment of online marketing focused on creating, publishing and promoting content to achieve specific business goals. The main reason why marketers across the globe choose content marketing is very simple - it enhances their search engine visibility. In this chapter, we provide you with a content marketing guide that will help you understand the power of content.


Chapter 5: Email Marketing

Emails have been used for over 40 years, and still remain as one of the top methods of communication today. Experienced marketers and business owners alike recognize the importance of using one of the oldest ways of online communication for building their community and lead lists. It yields low costs, useful analytics, friendly and easy-to-use dashboards, direct targeting and so much more. Dive into email marketing and learn, plan, create and earn with tried-and-tested tips from our marketing experts.


Chapter 6: Crowd Marketing

Crowd marketing is aimed at increasing sales or interest in your business by involving a large number of relevant users. This marketing technique is especially useful for companies on a strict budget. Crowd marketing provides an opportunity to narrate your business's story and engage in a larger conversation with real people on different social platforms. Facebook Groups, Quora and Reddit are among the most popular crowd marketing platforms. Everything you need to know about crowd marketing and how to make it work for your business is waiting for you in this chapter.